Silk-FAW has introduced the appointment of Katia Bassi as its Running Director. Bassi expended the final 4 several years as the Chief Promoting & Conversation Officer and Board Member at Lamborghini. It marks however one more recruit from an Italian luxury manufacturer for the Sino-American partnership.
If you have been pursuing the developments of Silk-FAW, you’ll know by now that they look to signify company. The joint enterprise will carry a new line of “ultra-luxury, substantial-efficiency, new electrical power athletics vehicles.”
On the other hand, in get to accelerate growth, appeal to talent, and enhance acceptance, they’ve decided to enter the lion’s den. In February it was declared they ended up location up store in the Emilia-Romagna area — largely thought of to be Italy’s “Motor Valley.”
Bassi was recently named as one particular of the 100 most thriving Italian women by Forbes Italia. Before Lamborghini, she labored as Vice President of Aston Martin and Handling Director of AM Manufacturers. Bassi has also experienced stints at the NBA, Inter Milan, and Ferrari.
Study: Hongqi S9 Hypercar To Be Unveiled At Milan Structure 7 days Following Month In Creation Type
Bassi’s appointment arrives immediately after a string of other senior-level posts had been crammed by all those expert in Italy’s luxurious supercar makes. The record involves, Ex-Ferrari CEO Amedeo Felisa as a particular advisor, and former Ferrari, Alfa Romeo and BMW government Roberto Fedeli as their new chief engineering officer,
“Silk-FAW embodies the very best of Italy and China’s experience, and with world wide methods, we are beautifully positioned to travel a sustainable long term by means of our extremely-luxurious new energy athletics autos,” explained Bassi on her appointment.
The very first automobile to acquire shape from the partnership will be the Hongqi S9. Styled by Walter De Silva, the Hongqi Hypercar was proven at the 2021 Shanghai Automobile Show. It characteristics a 1,400 hp hybrid driveline that pairs a V8 turbo engine with a few electric powered motors. The hybrid supercar can reach -62 mph(0–100 km/h) in just 1.9 seconds, and has a top rated pace of 249 mph (400 km/h).